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How it works

Website form to loyal customer — automatically.

Every enquiry flows from your Nilead website into Loop, where follow-ups happen without you lifting a finger.

Your website

A visitor fills in your contact form

Your Nilead website captures the enquiry — name, email, message — and sends it straight to Loop. No manual import, no copy-pasting from email.

Works with any Nilead site — no code changes needed
Loop

Loop organises and follows up

The lead appears in your pipeline instantly. Automated emails go out while you focus on the job at hand.

Instant lead card with full details
Auto follow-up sequences triggered immediately
Pipeline tracks every stage: New → Won
The result

More replies, more repeat business

Leads that used to slip through the cracks now get a response within minutes. Past customers hear from you regularly. Your pipeline fills itself.

In practice

Three businesses, one workflow.

Different industries, same pattern: capture the lead, follow up fast, stay in touch after the job.

Food & beverage
Restaurant with catering
"We used to find catering enquiries buried in our inbox days later. Half of them had already booked someone else."
1

Website form captures catering request with date, guest count, and budget

2

Loop sends an acknowledgement email within 2 minutes, then a follow-up quote reminder after 24 hours

After the event, an automated review request goes out — building social proof for the next booking

Result
3× more catering enquiries converted in the first month
Beauty & wellness
Hair salon with retail
"Clients loved our work but never came back because we never reminded them. Out of sight, out of mind."
1

New client fills in the booking enquiry form on the salon website

2

Loop sends a thank-you after the appointment, then a re-booking nudge 6 weeks later

Monthly newsletter showcases new styles and seasonal offers to the full client list

Result
40% increase in repeat bookings within 90 days
Trade services
Plumber — solo operator
"I'm good at fixing pipes, not at following up on quotes. Half my quotes just went cold."
1

Homeowner requests a quote via the website contact form

2

Loop sends the quote follow-up email automatically after 48 hours if no reply

After the job, a review request email goes out — the plumber never has to remember

Result
Quote-to-job conversion doubled in 60 days
Questions

Common questions about Loop.

Do I need to be technical to use Loop?
No. Loop is set up for you as part of your Nilead plan. Your contact forms are connected automatically, auto-reply templates are pre-written and ready to customise, and the pipeline is ready to use from day one. If you want to change something — an email template, a pipeline stage name — it's a few clicks, no code required.
How does Loop connect to my website forms?
Because Loop and your website are both part of the Nilead platform, the connection is direct — no Zapier, no webhook setup. Every form submission automatically creates a contact record and triggers the right follow-up sequence. If you have an existing website on another platform, we'll set up a simple form that feeds into Loop.
Can I customise the auto-reply and follow-up emails?
Yes — and we help you do it. During onboarding, we write your initial templates based on your business type. You can edit them at any time, or ask us to revise them. You control the tone, the offer, and the timing.
What about my existing customers — can I import them?
Yes. You can import a CSV of existing contacts during onboarding. They'll be added to your Loop database and can be included in any future email sequences — re-engagement campaigns, review requests, or newsletters.
How is Loop different from Mailchimp or HubSpot?
Mailchimp and HubSpot are powerful but built for marketers — they require setup, integrations, and ongoing management. Loop is built specifically for small businesses on Nilead. It's already connected to your website, your contact forms, and your support inbox. No integration work, no separate monthly bill, no steep learning curve.
Is there a limit on contacts or emails sent?
For most small businesses, the standard plan limits are more than enough — covering several thousand contacts and monthly emails. If you're running a very high-volume operation, we'd discuss a custom arrangement.
Is Loop included in my plan or a paid add-on?
Included — no extra charge. Every Nilead plan includes Loop. There's no CRM tier to upgrade to, no per-seat fee, and no email sending add-on. It's part of what makes Nilead a complete platform rather than a website with bolt-ons.
Where is my data stored?
Data is stored on secure cloud infrastructure. You can request account deletion and full data removal at any time by emailing [email protected].
Stop losing leads

Every enquiry deserves a response. Loop makes sure it gets one.

We'll review your website, show you where leads are slipping through, and set up Loop as part of your Nilead plan.

No extra subscription. Takes about 3 minutes to start.

Get started free

We'll show you exactly what Loop would fix for your business.